The first pictures Knox Leon and Vivienne Marcheline will go down as the most expensive celebrity baby photos in tabloid history — the pics of Brad and Angie’s newborn twins went for a record-setting $15 million dollars. The Daily Mail reports

After a fierce contest between the celebrity magazines, Hello! outbid its rival OK! magazine for the rights to the pictures, and even brought its publication date forward to August 4 to capitalize on the coup. The American rights to the pictures will go to People magazine, which also published the first images of their daughter Shiloh in 2006.

Although the first pictures of the twins are no longer up for grabs, I’d bet that the rights to the twins’ first solid stool is still available. Time pull out the bid paddles, tabloids! You can almost smell the ad revenues from here!

Skeletal Angie in stills from Wanted: