You know it was only a matter of time before someone started trying to make some money off Charlie Sheen’s descent into utter crazy. If I started claiming I had tiger blood in me and fire coming out of my fingertips, I’d get sent to the mental health ward. But if you’re Charlie Sheen, you get more money. This makes sense only in Hollywood. Says Female First,

Charlie Sheen has signed a deal with Live Nation.

The actor – who was fired from sitcom ‘Two and a Half Men’ yesterday (07.03.11) because of his recent wild behaviour – has agreed a merchandising and licensing contract with the concert promoters and while one day it may include a live tour, the company will now be focusing on producing Charlie memorabilia.

Joey Scoleri, Live Nation’s Senior VP for Tour Marketing & Promotion, told E! News: “Being fired has only made him more popular because he is standing up for himself. He is a folk hero.

“We’re hoping to have some of the items for sale as soon as next week. It’s all coming together really quickly. He’s got a lot of brilliant ideas.”

The range of merchandise will include mugs, T-shirts and badges with some of Charlie’s most famous sayings, such as ‘winning’, emblazoned on them.

Charlie – who was pictured on the roof of the Live Nation offices waving a machete – impressed bosses with his ideas for the future.

A source said: “He wants to connect personally with his fans and getting out there on a tour and seeing people in person really appeals to him.”

They should really play up the “folk hero” idea. They should make an animated/live action video of him shirtless, cigarette hanging out of his mouth, striding around and destroying trolls by the fire shooting out of his fingertips, while a pile of cuddly tiger cubs frolic in the background in front of a chorus line of naked goddesses high-kicking piles of blow into the air. If that doesn’t have “WIN” written all over it, I don’t know what does.

Someone I wouldn’t mind seeing doing some naked high-kicks: Malin Akerman at the Girl Walks Into a Bar premiere in Los Angeles: