Mar 15, 20110

Emma Watson is the New Face of Lancome

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Following news that she’s taking a break from Brown University to “focus on work”, it was announced that Emma Watson is the new face of Lancome. Says E! Online,

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme,” said company president Youcef Nabi in a statement today.

Who needs boring ol’ book-learnin’ when you can hawk over-priced makeup and get paid big bucks to do it? Nothing says “modernity” than tossing aside education in pursuit of more money than you know what to do with. It’s the new American dream.

Filming a new ad in Paris:

Photo source: Fame Pictures

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