Most labels are tripping over themselves to get celebrity endorsements, but Abercrombie & Fitch is actually paying “Jersey’s Shore” Micheal “The Situation” Sorrentino not to wear their clothing anymore because he’s bad for the brand’s “image.” The company released a statement yesterday saying (via the Daily Mail):

Referring to the proposal as ‘A Win-Win Situation,’ they expressed ‘deep concern’ that the cast of the MTV reality show are parading around in their goods and blackening their reputation.

It stated: ‘We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.’

Sorrentino, 29, has now been offered a ‘substantial payment’ to ‘wear an alternate brand’.

And just what is Abercrombie & Fitch’s image, you ask? Well, most of their marketing campaign is comprised of provocative black and white photos of preteens in their underpants, so I’ll say “child exploitation.” But Abercrombie was also busted contracting out sweatshops in Saipan, so I guess it’s really child exploitation and child labor. You can see how The Situation wearing their track suits could really ruin their good name.

Lily Aldrige in Victoria’s Secret lingerie because she’s not 11 or a guido: