It’s been two decades since the late Anna Nicole Smith got her start modeling for Guess, and now her 6-year-old daughter Danielynn is following in her footsteps as the new face of Guess Kids campaign. Us Magazine says:

In the ad, the pretty little girl strikes a pose on the beach as she wears a denim mini-skirt, white-denim vest, graphic t-shirt and a fedora.

“Dannielynn has the same playful spirit that her mother had on a set,” said Paul Marciano, Creative Director for GUESS?, in a press release. “She is a second-generation GUESS girl, which makes this campaign a first for us.”

Yes, modeling. Because it worked out so well for her mother.

Danielynn + some of mommy’s Guess ads from the 90′s (get your own iconic denim vest here from J Brand):