After it received a number of complaints from Anglo-Saxon Protestant types that it was “too sexually provocative to be seen by young children before 7:30 p.m.,” the British Advertising Standards Authority has officialy banned a commercial featuring Beyoncé from daytime television. The freaks must come out at eight o’clock sharp on the other side of the pond. The Daily Mail says:
The ad shows the singer lying naked in the middle of a room.
She is then shown moving her hand down her neck and caressing her breast.
She begins dancing seductively with the camera showing her chest, back and thighs.
The ad closes with Beyoncé walking away from the camera, her footprints melting the floor. She turns and says: ‘Catch the fever.’ A male voiceover then says: ‘Beyoncé Heat. The first fragrance, by Beyoncé.’
Wait — so it’s supposed to be perfume? Well, that’s an unexpected twist! I just assumed it was hot sauce.
A few more screen grabs after the jump:
PHOTO SOURCE: Bauer-Griffin Online