Don’t adjust your monitor — that’s Kim Kardashian in a blond wig in the first ad for her brand new swimsuit collection. So why the blond wig? I’m glad you asked! She said on her official site:

My Divinity Collection was inspired by Jane Fonda in the movie Barbarella, where she plays a super-sci-fi-sexy Queen of the Galaxy!

I almost didn’t recognize her at first, but not because of the blond wig. It’s because she’s missing the other half of her hips and thighs. I’ve seen better photoshop in Turkmenistan Tiger Beat.

Kim and her real lower half shopping in the Meatpacking District yesterday:

PHOTO SOURCE: Bauer-Griffin Online