This Christian Dior mascara ad featuring Natalie Portman was banned in England after rival makeup company L’Oreal cried to Britain’s Advertising Standards Authority about her ridiculously photoshopped eyelashes. Yahoo News says:
The ad for DiorShow New Look mascara showed Portman with a lush, thick fringe of long lashes, and claimed the makeup would deliver a spectacular volume-multiplying effect, lash by lash. L’Oreal believed it “misleadingly exaggerated the likely effects of the product,” according to the ruling posted on the authority’s website this week.
Dior [admitted to] the Advertising Standards Authority that Portman’s natural lashes were digitally retouched in post-production to lengthen and curve them.
The advertising authority said it considered that the ad’s claims and Portman’s image “would be understood to mean that the mascara could lengthen the lashes, as well as separate them, increase their thickness and volume, and generally enhance lash appearance.”
Because the ad was likely to mislead, it must not appear again in its current form.
Yeah, sorry about this. I just saw the words “Natalie Portman” and “banned in Europe” and assumed it would be something good, like she was caught doing some crazy new drug or in a bizarre sex act or something. Unfortunately, that was not the case. However, I’d already uploaded the pictures and googled “sex acts banned in UK” by the time I realized how boring this story was. It was already too late for you then.
If you like the sheer panel on the dress Natalie’s wearing on the cover of Vogue last year, try this dress from Erin Fetherston. If it’s the volume and the color you want, try this dress from Miss Selfridge.
Natalie in Vogue last year: