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Rihanna’s New MAC Lipstick Sells Out in 3 Hours

The first product from Rihanna’s new RiRiHearts MAC collection, a lipstick called “RiRi Woo” (a twist on MAC favorite Ruby Woo), sold out just three hours after its launch. The Daily Mail says:

The singer, 25, told her Twitter followers that the deep red hue was finally available to buy yesterday afternoon – but just a short while later she posted an update letting fans know that there were no more left.

‘#SOLDOUT!!!!!!!!!! First shipment sell awf!!! Next shipment isn’t til June!!!’ she wrote.

The rest of the RiRi Hearts MAC will launch in four seasonal collections over the coming year and will also include eye shadow palettes, brushes and false lashes.

She revealed ‘Working with MAC, it’s difficult to get a red lipstick that beats Ruby Woo, because it works on every skin tone. I got to pick one that worked [RiRi Woo], and I tried it on all my friends to make sure it worked on all of our skin tones.’

I didn’t realize they’d commissioned Nell to come up with the name of their new shade of lipstick. Tay-tay in da win! RiRi Woo!