Rihanna has replaced Megan Fox as the face of Emporio Armani underwear, and the first of the new ads are out today. They’re okay, I guess. I probably would have liked them a whole lot better if they’d actually used Rihanna instead of her avatar.

Bonus non-Emporio-Armani-sanctioned photo of her sucking her thumb here:

Victoria Beckham has been the face of Emporio Armani’s women’s underwear for quite awhile, but now there’s a new show pony in the Armani stable.  It was announced last fall that Megan Fox would be featured in the spring/summer 2010 ad campaign for Emporio Armani women’s jeans and underwear, and here’s a first look at the photos.  They’re pretty enough, I suppose, but they’re kind of boring.  The whole thing mostly just seems like Megan standing around with the usual space cadet look on her face.  It’s pretty interchangeable with any of the lad’s mag photoshoots she’s done before, really, just without any crazy/retarded quotes attached.

It looks like Seaman Recruit David Beckham is all ready to set sea and anchor detail on the S.S. Gay Man’s Wet Dream. Bon ménage voyage, mateys!

With wife Victoria Beckham:

Mr. Posh Spice David Beckham unveiled images for the new Emporio Armani fall/winter underwear campaign at Selfridges in London today.  I don’t really have a whole lot to add here.  Pictures of athletic men in their undershorts generally tend to speak for themselves, I feel.

Beckham for the Emporio Armani fall/winter underwear campaign:

Launching the new campaign at Selfridges in London: