Celebrity favorite Kitson came under fire yesterday for promoting prescription drug abuse with their latest NFL-style jerseys stamped with the words Adderall, Vicodin and Xanax on the back. It’s the perfect thing to wear if your “I Party Hearty” and “I’m Not as Think as You Drunk I Am” t-shirts are in the wash. Otherwise how will the other kids know how cool you are? The Daily Mail says:
The [jerseys] were designed by celebrity favorite, Brian Lichtenberg, who is known for his playful designs.’
The jerseys, which range from $58 to $98, reads: ‘Pop one on and you’ll feel better. Doctor’s orders.’
In response to the negative reactions, the store released a statement (header, right) defending the T-shirts as ‘art’ and a ‘parody of ‘pop culture’.
It also launched a banner on its website in a bid to win back customers, stating that a portion of proceeds will be donated to the Medicine Abuse Project.
Oh, they wanted to “open a socially-conscious dialogue,” NOT appeal to dummy kids with too much money on their hands. Whatever. This is what a football team of Lindsay Lohans and Amanda Byneses would look like. Maybe next Kitson can come out with jerseys that say Valtrex, Penicillin, and Klonopin, too. Team Pfizer all the way!