Vintage Victoria’s Secret Catalog from 1979

Something called Retro Space unearthed a 32-year-old Victoria’s Secret catalog which is NOTHING like the current incarnation, most notably because it features un-airbrushed women without overinflated lips and breast implants and twenty-five pounds of hair extensions. The Daily Mail says:

Unlike the marketing imagery we see today, the ’79 cast of models have uneven skin tones, slight love handles and even sagging breasts.

Muscle lines – which would normally be softened – are prominent, waists are not carved away, and tan lines, nipples and even pubic hair are visible.

It’s so nice to see a real woman. Today’s Angels look more like the cloners on Kamino than anything that could actually bear children. And that’s what it’s ultimately all about, isn’t it? It just never sounds as sexy when you frame it along the lines of the biological imperative.

2 Reader Comments

  1. Dave

    i really dont see much difference between this and the present day models other than them being slightly skinnier, more photoshopped, and de-pubed

  2. henry louis

    dave, you ignorant slut.

    of course these are photos of real women, and not the plastic barbies with boob jobs that VS touts as angels.

    and you know what, there was truth in advertising back in day!

    items described as sheer were photographed as sheer — and there were no awful surprises for the young shy wife.

    i recall these old catalogs from when the boss’s wife used to bring them to the studio. as the photographer’s apprentice, it was my pleasure to study these mainstreem glamour shots.

    oh how i miss the days of youth, with tan lines and pubic hair … everywhere.

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